Reis-Nichols Jewelers, a local fine jewelry and watch retailer, and national leader in the industry wanted to create a new brand. A new, distinguishable Reis-Nichols experience that would respond to their current customers but also attract the younger group of millennials. Their primary goal was to provide a new and unique experience like none other in the jewelry and watch industry, something memorable, non-traditional, and timeless. Advocating for our clients is one of our most important jobs. Reis-Nichols needed more square-footage and we accomplished that with an added second-story space that allows for a grand entrance and second-story employee space.